In an age when workers in all sectors are making ever more frequent use of mobile communications and computing technology, it is critical for the labor movement to devote a significant amount of time to thinking about exploring new organizing techniques that can take advantage of this development.

What does your union do when it's involved in a media-worthy event? Does it use its own public relations staff to get the union's perspective in the media's eye - and though them, the public eye? Does it hire a labor-friendly public relations company to do press work? And what about taking advantage of new social media technologies of the type we've engaged in an extended examination of here at Communicate or Die? Does your union make use of online social networks to get word out directly to large numbers of people in target markets? Does it have staff dedicated to this new and growing aspect of public relations work?