Can advanced technology save labor's problems?

Kathy Naumann's picture

Geesh; after nearly thirty years of organizing and standing up for the working stiff, where does a woman begin? I looked at the calendar the other day, and that great big TWO-ZERO-ZERO-FIVE is giving me shivers each time I look at it. Wasn't it 2000 just last week? I can remember in third grade thinking I'd never live to see the turn of the century, but here I am -- still fighting for working people while trying to evolve into a tasteful aging Norma Rae persona. Suddenly, I realize I've worked in about ten different states for four different international unions in three decades; whew! I've maintained my credibility with workers and even had a few fights with the big guys. And, by golly, I have survived it all! Even I'm amazed.

This year, it seems I might have survived for a really good reason. After all, this is a banner year for labor world. A high noon showdown at the national AFL-CIO convention in Chicago this month may entertain millions, but we all know more than a convention is at stake. Now, I have always liked it when a maddened voice in the crowd calls the question -- it's just so American -- and this year one really big question is being tossed to the floor. The sixty-four-million dollar question is: WHERE IN THE HECK ARE WE GOING, GUYS? Mr. Sweeney? Mr. Stern? Delegates? Unfortunately, this question may also take us nowhere really fast, for I've attended my share of conventions, and know all that blah, blah, blah never seems to transcend to the working poor, the unemployed and the just plain decent people looking for a fair shake on the job in this country. And so I wonder to myself: Will we really be headed in a better direction when this convention is over?

Sadly, I’ve been waiting for those answers for many years. While I waited, I still had to do what I could do to help organize the unorganized because nobody directed me to cease and desist until the big plan was straightened out. So I’ve seen a lot and learned a lot about this labor movement of ours with my nose right on the ground. And because of my nose-ground skills, I have a few things to say to labor big guys and small guys alike. Hence, last night I accepted the CommunicateOrDie challenge to put my wee two cents here just in case anyone wants to dialogue with a woman of a certain age who has lived in the trenches and has a lot of working dirt on her face.

This is just an introductory moment for more eventual sharing of revelations and disasters from my labor years -- which aren’t over yet by a long shot. What seems like yesterday to me may appear to be ancient history to youthful labor eyes; but believe me, simply comparing then and now should at least make you happy you live and work in today’s times. But do ponder this: Organizing and communicating got done a few decades ago without all these wonderful enhancements we have today. If this newly-built invisible infrastructure of communications collapses for some horrific reason tomorrow, organizing of workers will continue (in spite of the fact its pace will be that of a postman delivering mail to your house six days a week.)

Over the years I’ve tried to keep my own head above muddy waters about arriving technologies to help in organizing. Database arrival was a big one for me; I could actually keep track of people and analyze numbers outside of my head at the end of the day! This may sound miniscule by today's standards, but for a lone organizer walking and talking all day with people, database software was like having an intimate personal friend in the evening help me sort out what was important, what wasn’t, and what needed to be done the next day. I’ve been through many database software packages and don’t get as dazzled today by new versions because the fundamentals have already addressed my working world needs. But then, a little devil sitting on my right shoulder cracks his evil grin and whispers, “So what did all that stuff get you, girlie?” And that makes me wonder: If we listen to doomsday prophets at the upcoming Chicago convention talk about numbers that are down, down, down, my little devil guy is right – advanced technology does not seem to have fixed anything. So how can I advocate for more, more, more from an technology-ignorant local union boss with those numbers?

Consequently, from this tiny technological place in the universe I would like to explore and dialogue about 'then and now' to gain clearer understanding of what new communications can contribute to organizing today and tomorrow in our brave new labor world. I’m throwing this cyber-ball out to you -- yeah, you - that pair of eyes reading this -- and hope you will toss your own thoughts back SOON – after all, 2005 is tick-tick-ticking away.

Steve Dondley's picture

Web-based organizer's database?

One thing that I would like to see is a web-based organizer's database. If something like this already exists, I'd like to hear about it. In your days as an organizer, have you seen anyting like this? Or have you only used databases that run on your laptop and the data stays locked up there?

Software like this would let organizer's and maybe even key members on the organizing committee (who are trusted and have been trained to use the software) share notes and thoughts about workers.

Kathy Naumann's picture

Great Idea -- However:

In the early nineties I was part of a large team of twenty organizers in a state employee organizing project for over 20,000 in Nevada. Looking back at that time makes me realize how much technological change has happened in a mere decade. The project was internationally managed, and even then, information was kept in the hands of the central office and doled out to organizers by hard copy for use and hand-update in the field. It was not a day of laptops; can you believe it was not even a day of cell phones in 1993!

I can remember another limiting factor then (versus now) due to such a gigantic geography. Face-to-face staff meetings had to be held to keep twenty organizers in step with one another over the 18-month organizing project. Pulling people from across such a large state was costly -- this could be done inexpensively today in a number of ways with today's technology. When the state employee local was finally chartered in 1994, the international paid for a video-linked convention between Reno and Las Vegas - with a downlink to Ely, Nevada. It was a big deal then at a very big price. Only ten years later this same event costs pennies on the dollars paid in 1994.

In 2002 in Las Vegas, the five-month card drive in the school district campaign happened very quickly, and organizers sent in from other areas did not have any central system to plug into because of such a fast-track set-up. International guys all had laptops but none were used for card-tracking purposes. That's fairly recent and I find that a real opportunity lost. And this tells me in organizing there must be a state of readiness for any web-based management operations we dream about.

I imagine a whole system could be 'on retainer' by the International on behalf of affiliates - with hardware awaiting dispatch from regional union settings to campaigns as they materialize. Web-based database management would be the 'cyber office' where data is sent and retrieved. Training readiness could happen at regional meetings and showcased to Locals' organizing staff. With infrastructure in place, this system could be good-to-go in short-shrift. (The problem could be, though, that each international union is its own stray cat; so many histories of turf-wars, etc., create a real nightmare in getting AFL-CIO affiliates to trust one another and/or use the same systems.) Security and trust. Strange words to integrate with one another.

Thinking of that, I must go way back to an East Coast campaign in my memory where theft of computer files at Yale University changed a campaign overnight from UAW to HERE. Those stories have left bad tastes in campaign administrators' mouths about open use of data by plug-ins from the field. I'm sure the right walls could be built to combat that today, but getting the biz-guys to truly trust labor contemporaries could be a hurdle higher than a mountain.

Steve Dondley's picture

What exactly are you trying to get your boss to do?

Can you be more specific? What technologies and strategies are you trying to get your boss to adopt?

Kathy Naumann's picture

What Boss?

Let's be very, very frank here. The labor administrators I've worked with the past few years don't touch members much; they just count dues units. When the boss can't count more dues units from organizing, the first thing he cuts back on is organizing. Our 2003 campaign is pending at the Nevada Supreme Court with at least one more year before the election order is activated. I gave up in February and left the local. Free at last. Free at last.

Steve Dondley's picture

Probably no hope for an administrator like that

If a leader is most interested in counting beans than furthering the mission of the labor movement, there's probably not much you could do with someone like that. They just aren't going to be the type who is going work to revolutionize the way they operate. Someone like that would be a follower of others and not an innovator.

Peter Wiley's picture

The Vision Thing

A couple of weeks ago I did some trainings for labor communication people on the strategic use of the Web as a communications tool. A large part of my message was that any particular communications technology is not a substitute for a communications plan. Knowing what you need to say to whom in order to produce a specific outcome is the first essential step in any communications planning process. Technology can't save labor organizations from a lack of strategic vision. Strategy comes directly out of the answer to that question "where are we going?"

Unfortunately many labor organizations don't spend the time to do appropriate communications planning strategic or otherwise. There are many reasons. Probably the most important is that they are chronically understaffed and are generally overwhelmed by keeping up with the essential tasks they have to perform to stay alive. Taking time to plan looks too much like a luxury. Being overwhelmed leads to a de facto conservatisim with respect to trying new things or venturing outside familiar standard operating procedures. Over time organizations in the grip of this kind of conservatism develop leaderships that reflect that conservatism and become incapable of pro-active responses in times of rapid change.

More broadly the troubles that labor is facing today are the result, in my view (and only my view), of a failure to read the impact of changes in the U.S. and international economies and related changes in U.S. culture and politics over the last 30 years. That's too much to go into here (and has been well discussed else where). Ask this question: why is there no labor/work cable channel?

Pearson's picture

Good Stuff

Good stuff here gang and part of changing where we are is always rooted in understanding why we are where we are. Kathy does a great job of laying out the staffers nightmare and Peter sums up labors failures to strategize. Let's face it, it ain't easy being good, and most labor folks are too busy just trying to be what they were/are.

Is that over simplification? I think not. Virtually every labor education session i took, every George Meaney class, every UFCW convention or gathering having educational opportunities were filled with staff who wanted more; were looking for help or answers. Unfortunately, the big dogs were off by themselves having already come to the conclusion they knew it all.

I've had these conversations a hundred times away from the maddening crowd and with guys who knew we were in shitcity. Individually we saw the problem, collectively we marched along a path of ruin. The top down was built to follow in lock step, not rock the boat, play by the rules.

It is why we are dieing. It is why technology and labor are almost an oxymoronism (misspelling intended). There is no good reason for labor to not have grabbed the latest and best of the technological advances and used them to reach workers, except for the reason i gave you Steve...they can't control them/it.

IT scares the snot out of them. IT allows workers and staffers to build networks, educate and communicate freely. IT gives power to people who have none. IT creates a sense of community that is not immersed in i'll tell you what to think, do, and how to act.

Most staffers/organizers have a better handle on what workers are thinking feeling. The leadership sees the "big picture," unfortunatley workers see whats in front of them. They feel the impact of hour cuts, concessionary contracts and rising gas prices. They know workers lose their jobs when companies close but union leaders seem to be untouchable.

Our problems go so far beyond what is happening in a couple of weeks in Chicago. We need major changes in how we think, work and plan. We need to break a mold of upside down unionism where the top is more important than the bottom. We need to develope every technological enhancenment we can find to better educate and communicate with workers...without fear of whether the "boss" will lose the next election.

Once and if we get past that, then we must meld the marriage of technology and people. The tools we have aren't alone the answer. Our ability to make them work for us is wide open. Can we integrate building data bases, connecting workers and then putting them all in the same room is a question no one has answered yet. Sadly, we're too busy worrying about who owns what workers and who gets to be king. Worse yet, it matters not to workers, their concerns are about paying the bills, getting a kid through college or having health care.

Thanks Kathy, an organizers life is thankless. I guess just having a chance to say this stuff speaks volumes about the value of the net and this site. Giving people a voice is a lesson well learned...internet 101...empowerment. IT's what scares them to death.

"It is often easier to fight for one's principle's than to live up to them."

Steve Dondley's picture

There you go again

Hey, you are a lot younger looking for a retired guy than I thought. :)

Yeah, but Bill, like you've heard me say before, it is absolutely impossible to lump all union leaders under this blanket philosophy of yours. They can't all be inept and lazy as you posit. And those eager staffers you mention someday rise to leadership positions.

To put the blame squarely on the shoulders of leaders and the business unionism model is too simplistic. Note that I didn't say I think you are wrong. I'm just saying there are other reasons out there.

I promise to you that some labor leader will come to this site someday and eat this stuff up. And then I will be able to say, "Bill, I told you so."

Kathy Naumann's picture

Kings or Leaders?

I appreciate your thoughts, and believe me, there are days when I feel as though my work is thankless. But, then, isn't that the plight of almost ninety percent of our work force in this country today? So I guess I'm in good company!

Bless you for speaking your mind. When I feel too high and mighty about it all, I go back and read a book about Mother Jones or Harriet Tubman and realize the glory isn't the sitting on the throne -- it's about the work of doing of a good thing. Our leaders have a responsibility to that doing part, and it's forums like these that begin the dialogue that will make that happen.

Kathy Naumann's picture

You're Right, Peter

I really agree with much of what you're saying, Peter -- especially about planning. For me, on the ground in a campaign, a plan is flat. It has a timeline and a number of cards or votes I have to assess and count - coupled of course with lots of talking to real live people to assess union support.

But we both know each campaign has many other layers negatively impacting a winning vision: the local economy, right-to-work, AFL-CIO turf arrangements, etc. The planning I've been privy to has too often been written on a cocktail napkin with the expectation that all layers top to bottom will understand the 'big picture.' Of course, that plan is a pipe dream for the types Brother Pearson speaks of -- for when the campaign becomes a loser, the napkin author can twist the 'plan' to superiors any way he may want to save his own pension. If it's a winner, they take all the credit for their own vision... (Seriously, that's been my experience eighty percent of the time!)

Conversely, if we look at organizing when the AFL-CIO decides to get strategic, it's oh-so-colossal and world driven, like "Let's go organize Blue Cross Blue Shield" (failure - twenty years ago); or "Let's do coordinated organizing of women in Washington DC and Baltimore" (failure - twenty-five years ago where I began as a field agent); or more recently, "Wal-Mart has taken control of the economy, let's go organize them!" (Here, moving an international strategic mission across the dynamics of a mere fifty-state labor structure is no easy mountain to climb, much less the entire world. On Wal-Mart, I often ask myself, "Where is the strategy here?")

So, I would expect that 'effective strategic planning' in this setting is quite the topic in your world. Maybe we better fill the strategic bucket with information before we try to figure out a campaign's communication needs, eh?

Peter Wiley's picture

Yes, what you suggest would

Yes, what you suggest would be getting the cart in the proper relationship to the horse.

Steve Dondley's picture

A word on a tool for planning

I'm currently using Drupal's book module to help our labor council to develop a plan in a collaborative way.