Mark Breslin - The Management SOB
Organize or Die
Book Preface – The Management SOB
I am a management SOB.
I have been threatened, picketed, spit at, defamed, sued, harassed and generally made to feel unloved. I represent employers in terminations, sexual harassment, strikes, lock-outs, jurisdictional disputes and other sudden death games. My winning arbitration record is Cy Young quality. My Italian and Irish bloodlines cause occasional loud and unruly outbursts. I have broken phones but never promises. When provoked I can laugh or froth like a junkyard dog.
I have taken an eye for an eye, gone nose to nose and matched drink for drink. I have no formal legal training but I can find the obscure contract loophole. I have no guilt about using the mangiest choke-chain lawyers to bare fangs at a labor dinosaur. And I confess to have just recently given up the amusing pastime of “taunt the first year business agent.”
I am, by trade or situation, a negotiator, mediator, father-confessor and sympathetic arm twister. Yes, I am a management SOB. But at the same time, I have been honored by local and international unions. I have made conducted seminars for thousands of business managers, agents and organizers across the United States. I was even the recipient of one of the highest honors granted by an International Union. As a result, I now own more plaques, shirts, watches, pins, jackets and pens with union logos than I will ever need or use.
You see, despite my obvious lack of charm and my abundance of serious character flaws, I am a very effective and successful union organizer. I am a wolf in wolf’s clothing. It’s just that I alternately promote and eat the sheep.
Results speak louder than words. One local District Council used the ideas contained in this booklet and signed up 300 new companies on a “top-down” basis in three years; no salting or campaigns or votes required. I have personally brokered relationships and contracts between more than 100 non-union companies and various unions in the last five years. We should all have such productive hobbies.
Now before you finger me as a college “suit” or heartless corporate kill-shot type, without an understanding of an honest day’s work, a little history is in order. I started working when I was 12. To put myself through high school and college I would do about anything for money. I’ve been a paperboy, busboy, waiter, fry-cook, housepainter, drywaller, janitor, bar-back, retail clerk, pump jockey, laborer, carpenter, gardener, foreman, production manager, and on and on. Been paid union, non-union and cash under the table. I’ve had dirt on my jeans. Mud on my boots. Dust up my nose. Paint in my hair. Whatever it took. A man apart from “an honest day’s work?” Hardly. Been there and done that.
I come from three generations of contracting in my family. Great grandfather, grandfather and step-dad. By age 26 1 had put myself through college, and become the chief executive of a contractor’s trade association in California. And also become, without knowing it, the youngest SOB in the nation with this job.
I knew nothing, acted like it and didn’t know that either.
It was then, with a lot of help from some class-act labor leaders and innovative employers, that I began to formulate a different way of conducting labor-management relations.
Since that time, the association has tripled in size. It has become a leading multi-employer bargaining unit and an innovator in labor-management relations in California. The unit currently represents more than two hundred major companies. These companies employs tens of thousands of union workers, for millions of man-hours each year with billions of dollars in secured contracts.
So why now, at the pinnacle of management SOB success, might I compromise my notoriety? What could I possibly gain by promoting relationships between nonunion firms and organized labor? Is there any balance to this risk-reward formula?
My motives are not noble. I am not engaged in a fight for the heart and soul of the American worker. The simple fact is that I represent unionized employers and it is easier to teach you, my opponents, to even the playing field, than it is to get you to take your medicine; the wage, fringe or work rule concessions your members will scream about.
Thus I am using non-traditional strategies to aggressively expand my market share. In fact, I am using labor to bring the market to me and even the playing field for my employers at the same time. Is this a marketing innovation? Maybe. Is this the new labor-management dynamic at work? Perhaps. But the blunt truth is that it is a survival technique for existing union employers. This market is governed by a harsh economic and political environment that does not measure itself by its ideology. Its dog-eat-dog determined by performance and results. It is the American Way.
I have no time to debate the moral merits or deficiencies of this system. But I have invested nearly a decade devising very specific marketing and business development strategies to thrive within it. This book and my presentations are designed to address top-down organizing; marketing and business development strategies up to and including closing the sale on non-union employers. They are about how to conduct yourself as a real professional labor representative in the business world.
I do not address bottom up techniques such as salting, arm-twisting or ass-chewing. Someone else will teach you those strategies; essential for some campaigns but not my style. To me, most business relationships that starts that way will probably lack the trust, loyalty and mutual benefit that is the foundation for any long-term relationship. I know that sometimes you-gotta-do-what-you-gotta-do; but what if you didn’t have to go that far to begin with?
So as we move on, keep an open mind. My messages may not always be easy to accept or digest. I hope you find them provoking and interesting. And you may find in their raw and vulgar nature some compelling in-your-face truths; like a serious car accident you just can’t look away from. One guarantee; if you are willing to try something different, there is at least one thing in my strategies and tactics that will change the way you do business.
Mark Breslin
WebSite @ http://www.breslin.biz/Scripts/default.asp
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Mark Breslin
Love him or hate him, but you can't ignore him. He is one of the most charismatic individuals in the labor movement today. He has the unique ability to walk barefooted and blind-folded through the labor-management mine-field of absolute distrust seemingly without the fear of an accidental misstep along the way. Like the 'Soldiers of Fortune' of old, he is a labor-whore for sale to the highest bidder and is in costant demand from gentry on both sides of the fence. I find him refreshing and his points of view have a genuineness that can really only be explained by his upbringing and personal experiences. He is worth my time to listen to whether I agree with him or not.
My WebSite => http://www.myibew.net/
Refreshing ?!?
Tell me what his ideas are...
THE PREFACE OF BRESLIN'S OWN BOOK (as copied from his website, www.breslin.biz) IS HARDLY AN ENLIGHTENED SOURCE OF INFORMATION.
Frankly, I see this guy as a simple opportunist who is making money by advising unionist how to be business partners with the employers. His GREAT CONCEPT is that unions are inhibited by thier values.
Yes, he can definitely help our leaders become better salesmen of their workers' labor. HOWEVER, his voice is nothing more than the time-less voice of the employer (he did represent employers) seeking capitulation.
His unique ability to 'walk the minefield' (ie cross labor-management boundaries) is really only a symptom of the desperation of union leadership - a desparation that could corrupt.
Refer, www.minuteman.com.
More Breslin
The Breslin I Know.....
He is the son of a union contractor who became a consultant/representative of union contractors in his 20's.
He represented employers in labor negociations, workers' comp, OSHA violations, etc., etc. That is his paradigm - source of his values.
Quote:
BRESLIN: I have no formal legal training but I can find the obscure contract loophole. I have no guilt about using the mangiest choke-chain lawyers to bare fangs at a labor dinosaur. And I confess to have just recently given up the amusing pastime of “taunt the first year business agent.”
I am, by trade or situation, a negotiator, mediator, father-confessor and sympathetic arm twister. Yes, I am a management SOB. http://www.breslin.biz/Scripts/default.asp
NOW, HE MAKES HIS MONEY BY BEING A CONSULTANT TO UNION OFFICIALS - PAID SPEADER, SEMINARS, TRAINING, ETC. He sell many books too.
And the the union leaders are listening. His web calendar shows at least 1 speaking engagement per week for the last 2 years. These are 'membership' sessions for local unions or buiz organizations (e.g. IBEW, NECA). There appear to be many 'private' engagements as well. (These are often with union leaders and organizers.)
SO WHY WORRY ABOUT THIS GUY ??
Quote:
BRESLIN: My motives are not noble. I am not engaged in a fight for the heart and soul of the American worker. The simple fact is that I represent unionized employers and it is easier to teach you, my opponents, to even the playing field, than it is to get you to take your medicine; the wage, fringe or work rule concessions your members will scream about. http://www.breslin.biz/Scripts/default.asp
Quote:
Breslin was quoted, approvingly, in the July/August 2003 issue of "The Carpenter" (the UBCJA's bimonthly propaganda magazine) as saying that "...union organizing must be seen primarily as a business transaction. It's not about 'doing the right thing', 'carrying on the American Way', or any other philosophical issues. Simply put, it's about self preservation and making money. It has to make financial sense for contractors to use union labor". http://www.indybay.org/newsitems/200...0/16266271.php
Quote:
But what I truly belive is that money is more important than ideology. http://www.breslin.biz/scripts/toast...ts&fid=2&tid=7
Quote:
I have no time to debate the moral merits or deficiencies of this system. (the market) http://www.breslin.biz/Scripts/default.asp
You see time is money and this business-guru /salesman is busy turning our labor leaders into market-bending 'professionals'.
THAT'S A MARKET. Try to buy his books on Barnes & Noble - sold out. This guy is making more jack off our reps than he ever would as a simple buiz association consultant. Of course, his paradigm does not account for the ideals upon which unions were founded. The founders understood that labor could be capitalized upon for bargaining power.
Breslin's efforts appear to be teaching our leaders that their people are a commodity to be used as the contractors require.
Not exactly defenders of the workers - but they dress well and have an organized presentation.
As for the nitty-gritty of his theorys, they are adorned with the business-speak of a true professional (salesman). I intend to scan his books to learn more about his teachings (cross yourself). Some insight can be gained through his website and other commentaries.
He believes in valid business considerations such as productivity, organizational efficiency, leadership planning and implementation
He believes in internal consolidation (ie of local unions).
He believes in cross consolidation of unions
He believes in a code of excellence.
He believes in marketing marketing marketing marketing marketing....
He believes unions foster a culture of entitlement.
He believes in consolidation of union power (to the top)
He believes unions should buy his apprenticeship training material to indoctrinate apprentices
Consider that I am only quoting from 'public viewing' sources.
? What other (less publicized) ideas would a man such as this proffer to the leaders of (in Breslin's words) the 'union dinosaur' ??
Although he might be too young to realize, Mr. Breslin is voicing opinions that men on the contractors' side of the table have voiced for years. And, many of his notions could be implemented in ways that preserve the integrity of the union. Until, that is, union leaders forget who they represent.
MORE INFO....
http://mi.agc.org/Member_Services/La...tProgam_04.asp
http://www.pinp.org/resources/PIP/20...t%20-comedy%22
http://www.local229.org/html/newsletter.html
http://bacweb.org/news/convention200...t%20-comedy%22
http://www.euca.com/displaycommon.cf...barticlenbr=35
Mark Breslin
http://www.myibew.net/
Quote "Tell me what his ideas are..."
It isn't that he has any new or original ideas, it's that as a disinterested third-party (yeah, yeah, I know and let's don't go there) he pokes the union in the eye to wake them up to the painfully obvious. At least obvious to everyone but the union rank and file, that is.
It's as if the rank and file have been driving on bias-ply tires for a 100 years. They work well and look good, in fact the union invested all its' excess capital in the companies that produce them. They've learned through experience all that there is to know and expect of them. They're in a comfort zone that allows the R&F to focus their energies on other things. And then, along comes the steel-belted radial. They work well and look good, too, in fact, they work even better, last longer and the list goes on and on. In their conservative line of thinking, the union R&F sees no reason to to swap out the bias-ply's to utilize this new technology even when all the facts point to the benefits of doing so.
Breslin, the silver-tongued devil that he is, is charismatic enough to hold your attention long enough to hear the message that he's there to deliver. A dinosaur may not want to believe it, but his days are numbered all the same.
Breslin, as I see him, has no loyalties one way or the other. He's for sale and admits it. (I admire an honest man) His stock in trade is his success record regardless of which team he's playing for. The sum total of his job description is just pointing out the obvious which he does in a masterful way. Our problems (I'm a retired 35 yr member of the IBEW) are not that difficult to identify and don't take any specialized trade knowledge or experience to solve. The answers to organized labor's problems lie in the realm of common sense more than anything which is something that seems to be in woefully short supply in the unions these days.
He's not hurting anyone and makes a ton of money delivering a message that we have already heard and mostly refuse to listen to. All in all, Breslin's shtick is not a bad way to make a living, wouldn't you say? He's a capitalist in the nth degree. Late night TV is full of Mark Breslin's and they're all making a killing doing the same thing.
It would've paid Al Gore and John Kerry to have hired him to run their campaigns. Watch for him to be spirited away by the candidates in the next elections. I'm sure he'd work for either party.
A Non Objective View
Is it impolite to render a view on oneself; or simply unwise?
You know it is really eating into my lunch time with Dick Cheney, my plans for undermining the working man and drowning kittens, but I thought I might add just a little to the discussion.
When I started writing and speaking I really did not have a well developed macro agenda; from either a business or "desired outcomes" standpoint. After twenty years of working with unions and union contractors I simply could not stand in the crowd without mentioning (perhaps pretty bluntly) that not only does the Emperor have no clothes, but he also has a fat, ugly, out-of-shape ass. As a business person I was amazed by the resources and potential of unions and equally as astounded at the absolute lack of focus, strategy or accountability. It was not a question of being in the right place at the right time; but more where the hell to start?
I began with the simple role of the doctor telling the patient in denial that he is dying. That alone earned me more antipathy and notoriety than I ever expected. Beyond this, I started with what seemed most obvious; growth strategies. Growth is the be-all, end-all and that is that. Now I don't mean to hump your leg or boost your blood pressure, but if I hear another person give me thier social justice aurgument I think I'm going to cry. For some thirty years labor has hid behind thier socio-moral superiority of the "white hat" and called it a decent replacement for a cogent and integrated strategy. While every possible measurable indicator of labor's success or failure was going down the toliet, we have the old-school die-hards marching around in thier underwear waving around tired and ineffective rhetoric. Strategic masturbation while Rome burns. I truly believe that the people, talent and money are there for a major market comeback, and my style reflects my impatience and frustration and squandered opportunity.
Do I have any loyalties? Absolutely. I personally helped over 100 companies become union. I never saw the people whose lives changed but I knew they were out there somewhere. Do I believe that unions are a powerful social and moral force? Yes and no other can replace it. But it is awfully hard to change the world and congratulate yourself on it, while you are bleeding from your femoral arteries and at death's door. No, I just go about it a little differently and that is what seems to both threaten and piss people off.
I want to know what are we getting for the investment. Show results on the investment or change strategies or get out of the way. Two of my clients spent together $ 116 million dollars on organizing in the last five years with ZERO RESULTS. WTF? We are talking about a lot of zeros here. The obstacles are real; union politics; ineffective resource management; no goals; no accountability; no tools and resources. I am a bit miffed that I am seen on the fringe as simply pointing out the obvious, because that is only getting to the starting line. The recovery of union marketshare (down boy..off that soap-box) requires modern business practice applied to the management of union resources, personnel and strategy. Winging it is not getting the job done. And it goes from the very top to the last R & F guy. I see my job as mixing tough love with business strategy and topping it off with tools and resources (that yes, I am going to sell, so lets not get our panties in a knot over that one...)
I talked to or trained more than 50,000 people this year. My top organizing student last year signed 22 new union employers. Hundreds of working people with new and better lives. One guy. My top union client built a marketing school around some of my strategies and 110 reps brought in over $ 500 million in new union projects. This stuff is not rocket science. And for damn sure I did not invent all the strategies I teach. But with tens of thousands of very smart and talented people and hundreds of millions of dollars, they have not been getting any measureable improvement. As such, labor is starving for even one good idea that will bear fruit. I used to wonder why me? Even with more than one good idea, somehow I pass the sniff test and can say the unsayable and still not get jumped.
That sniff test is one you pay for big time in labor; because to find someone you can trust in the hyper-political environment is very difficult. And if people don't like you, your messege or your status, they will work hard to tear you down; man do I know that routine. But if I am an Evil Empire employer mole, its too late now. I am helping International Unions with thier strategic planning; I am helping the AFL-CIO with alternative organizing plans; I am talking to tens of thousands of rank and filers and asking them to hitch up thier pants and move from entitlement to responsibility; I am advocating measureable and tangible gols and performance indicators for union organizations and individuals...yes, the proverbial cat is out of the bag and probably nothing less than Tony Soprano intervention can solve that problem for the doubters out there now.
And finally the souless huckster (do I sound wounded?...because I'm supposed to) has a few hopeful words. The labor movement, as I experience it, does not lack for talent or resources; it does not lack the foundation to build upon; it does not have elemental flaws that need to cause its demise; it is not an irrelevant institution in our society or world. But it is suffering from lack of humility and accountability. From lack of effective strategy and management. From lack of a vision of what it might become; rather than what it was and will never be again. With a will to face reality and embrace change, there is much to be hopeful for.
I thank you sincerely for taking the time to read this and allow my "non-objective" view to be included. I would invite you or anyone reading this, to see if attending one of my presentations as a guest of the sponsor would fit your schedule (call Jackie at my office). Before your final word or judgement see if there might be more substance and strategy than you expected.
Well, I have to go club some baby seals now...so until next time.
Mark Breslin
Breslin Strategies
strategies
"But it is suffering from lack of humility and accountability. From lack of effective strategy and management. From lack of a vision of what it might become; rather than what it was and will never be again."
You are not the first person to notice that :-) Re organizing not going anywhere, we have ample experience. Our international has 3 creedos that I think pretty much guarantee failure: "we set percaps and you have to pay them", "member to member organizing", "the higher levels of the union hierarchy tell the lowly locals what to do and how to do it" (You just pay dues and go to rallies, we 6-figure salary experts do all the thinking).
If you're trying to organize from a minority (non-represented) position these are deadly. Just the financial problem is a killer. You are trying to convince people who don't pay dues now that they should pay dues because ...? (You don't have a contract what are you offering?) Our local ended up with no money left over to send people to anything nor to do our own organizing, nor engage in further legal battles with the employer. The employer has unlimited legal resources so their strategy is to never decide anything on principle. They side with management 100% regardless of any law and take all disputes to the final stage. Then if it gets to a federal court and they think they will lose, they finally offer a non-disclosure settlement at the last minute. The effect is that it costs the unions a ton of money, they can't recoup the costs from the member or former member involved, and worst of all, they get no good press for having done this!
People don't want to pay for another entity that is like the real all powerful management who sees them as completely expendable and replaceable. People who are doing super well with the employer and see themselves on the rise in that hierarchy don't go near unions, of course. It is the people who feel they are getting shafted that are willing to join. But the union has to be different and better than the employer! If it isn't, they quit. A particular problem here is women and minorities. They tend to distrust the traditional alpha white male that would be in charge of a union. If the union slaps down any "pushy" women and minorities, that turns off those groups regardless of how much charisma an alpha white male has. The employer is loaded up with bs-ing charisma types too, who somehow always manage to leave women and minorities out of the loop (unless perhaps they are super-suckups). Who's going to pay extra for more of the same, especially when they are at the bottom of the pay scale?
But it's the member to member organizing that is the most deadly. This is management's dream policy :-) You are organizing where there is no contract, and like almost every state, most employees are at will and can be terminated at any time. So you make it a policy that all organizing must be done by the very few people who pay dues in the minority local. Extremely highly paid staffers who do NOT work for that employer and are safe from retaliation will tell the members how to do organizing but they won't do organizing because it "has to be done by members". Most people are not willing to stick their necks out like that and for good reason. That's why they still work there. Our international put out the policy that organizing must be done by members in *their* buildings, that someone
would have to go and reserve a room for an organizing meeting (yes right get on the radar of some high level administrative staff), and had to put up posters in that building listing the member's name that they were sponsoring the meeting!. That is a rule that had to have been made by the opposition! It's insane. Some areas in the workplace are so conservative that the membership doesn't want anything to tip off management that they belong to the union, not even payroll deduction, nor any publications from the union arriving in the mail. I don't care what "research" "proved" that organizing has to be done by publicly identified members. The concept is flawed. (What that probably really proved was that organizations that tolerated member to member organizing without terminal retaliation were less anti-union to begin with and that's why the organizing was successful.)
So if you're talking about bringing in outside people to organize,
I think you're definitely on the right track! Go for it.
It is simply not possible for at will employees to organize their own workplace. And if a subset of employees are not at-will (which is the case with our employer), those employees already have the security cake and don't care to subsidize the less advantaged in getting job security, unfortunately.
less impressed & seeking relevance
You have made some insightful points. Regarding women& minorities - you're right on. Same with the obstacle of heirarchy/dues.
2 COMMENTS
1) The issue is not: "bringing in outside people to organize".
Unions have been training organizers in-house and with consultants for years.
Breslin is simply riding the latest wave in organizing conventional wisdom.
2) THE MAJOR POINTS YOU'VE MADE SEEM TO AMOUNT TO A DIATRIABE AGAINST BOTTOM-UP ORGANIZING (ie get workers first - then force company to go union).
In the IBEW (and most construction unions) bottom-up organizing has been dead for years. There are several factors for this and, yes, having 'at-will' laws are one factor.
Truth is, state and federal laws plus NLRB policy have made bottom-organizing incredibly difficult for the last 2 decades. I would add that 'right-to-work' states are difficult places in which to organize.
Also, larger companies have numerous ways to disuade unionism - regardless of state laws. Could write a book on that.
Finally, for small companies (where bottom-up is easiest) owners do an 'end around' a successful organizing campaign by either closing the company or going double-breasted (ie starting 2nd company and transferring work to that company).
I AM WITH YOU 100% IF YOU SEEK TO PROMOTE TOP-DOWN ORGANIZING.
As is the membership and leadership of my union (IBEW).
Of course top down means- selling the employer/owner on the idea of going union. Employees then come into the fold with the company and expand the union's market share -not unemployment roles.
NOW, THERE ARE A DOZEN WAYS TO SKIN THAT CAT - THE DEVIL IS IN THE DETAILS. I have been involved in this type of organizing over the years. We dispelled myths and successfully sold contractors on the business advantages of unions. NOT EVERY CONTRACTOR COULD BE CONVINCED. Now, unions can apply programs and policies that entice employers. Obviously, THIS IS WHERE A UNION MUST DECIDE IF IT IS A UNION OR A BUSINESS.
I am curious to know what programs and policies are being considered by union leaders who advance Breslin's viewpoints and ethics (as advertised).
THAT IS THE POINT OF THIS THREAD
Please contact me
http://www.myibew.net/
email: myibew@yahoo.com
Hey Brother Mark,
Please contact me...thanks.
Glenn
Impressive writing
I will try to make it to the September 26 Toledo Ohio gig.
Contractors Construction Council- AGC
Advanced Marketing & Business Development / Survival of the Fittest
LaborUnionOrganizing.info wiki
hi soul-less huckster
I see you are getting more mileage out of the tough-guy/tough-love shtick. Fabulous!
Noticed that this is the third time I have seen a you quoted/writing
a reference to PANTIES.
Is this a Freudian slip or are you just trying to talk as you think construction workers talk?
Also, wanted to let you know that the focus is on the unions and the union representatives who employ you -not you. Thinking otherwise is a result of your own hubris. Sorry.
You might be surprised to know that I support your goals and most of your assertions. Forgive me for not trusting my union representatives who do not give the membership a voice in the strategic planning. Long story.
P.S. ; You are welcome for the free advertising.
Are You Not Curious ?
Consultants Training
My union (IBEW) been training their organizers for years, both through in-house seminars conducted by national level representatives, and through consultants. Oh yeah, I have heard the phrase 'organize or die' (so obvious it is trite).
There has been years of focus on and effort paid to partnering with employers and creating programs to entice non-union employers.
And through it all I have observed that members of my union were willing to discuss and even accept compromises where necessary to butress market share.
Problem is; most local leaders were/are unwilling to spend the political capital to push for 'uncomfortable change'.
Does that make the union a dinosaur? Yes and no.
The failure of local leadership (and thus members too) does not in itself indicate that the union organization must throw away ALL the "old ways". I suggest that the quest for market share requires better application of some fundamental principles long held, as well as the thoughtful application of new programs.
My union (IBEW) is progressive. They are toying with worker classifications (levels of skill & pay), job classifying (levels of pay per type of work), and health-care initiatives. I support the premise of all these efforts. There are many more unmentioned initiatives that are being pursued for the sake of market share. Again, these are usually based on a premise that is defensible.
HERE IS THE PROBLEM ILLUSTRATED BY THIS THREAD.
Top down organizing is needed
BUT THE DEVIL IS IN THE DETAILS.
My union's national office often acts as if it is not accountable to the membership. (OMOV)
Many in my union believe the national office is capable of turning cooperation with employers into capitulation to employers.
That is both unnecessary and unethical.
Given that..
WOULD YOU NOT BE CURIOUS to hear your leadership is attending seminars conducted by a man (Breslin) who tells them they are a "dinosaur" and unions need to "to take your medicine; the wage, fringe or work rule concessions" ?
WOULD YOU NOT BE CONCERNED if your leadership spouts high ideals at the union's national convention then jets off to be trained by a man who has "no time to debate the moral merits or deficiencies" of his view?
So what is this guy?
Another guru of organization and professionalism?
Fine - God Bless, Happy Trails.
A master of the sales pitch? That's helpful.
Another self-appointed expert in employer-union partnering?
Probably. Dime a dozen. Big topic in our national office for last few years. Can be done right.
A negotiator for employers who sees the business advantages my union has and considers the old ideals of the union to be irrelevant restrictions?
God help us! Every union employer sees the business potential of the union and claims no particular agenda to harm the union worker. DOES THAT MEAN THEY CAN BE TRUSTED TO REPRESENT YOUR INTERESTS OR DEFEND UNION IDEALS. Of course not. Such a man offers viewpoints that can be insightful as well as corrosive to a union.
(Are we a union or a business?)
"Growth is the be-all, and end-all."
Grow is necessary but guess what? It is the employee's union.
The employees should be trusted to be party to the kind of strategic planning of which Breslin speaks. Most would cooperate and sacrifice. Point is: it's thier choice.
(And I don't believe the choice is between union death or a company union. Frankly, a company union is the more difficult problem.)
Whatever Breslin is, one thing is clear:
Given true union democracy, Breslin's rhetoric would signify ....nothing.
Rhetoric vs. Strategy
Almost two years has gone by since I visited this thread. I revisited on Labor Day to see if it warranted a supplement and felt compelled to add a few more thoughts.
In the last two years labor in the union construction industry alone has spent perhaps nearly a billion dollars on organizing to stabilize membership and market losses. This is now in a marketplace where only 13 % of all construction sector employees are union affiliated. For that billion dollar investment the growth needle remains essentially frozen. My comments in regards to the neccessity of growth now become more relevant as the majority of union pension plans go yellow or red. A billion dollars to stay in the same place warrants a very serious examination.
Much talent, noble intent and innovation are working at it, but not quite showing the return on investment. So as I examined the commentary of some contributors who are long on criticism of my intent or approach I wondered about the merits of thier views and whether there was a strategic element within them to explore. As well I wonder if others see that we have far exceeded the tipping point at 13% of markets and 87% lost.
As such I would begin with the last comments regarding "true union democracy". Might our market share decline be in direct correlation to the failure of union democracy? Union democracy has proven an ineffective tool in the representation of the working people of the construction industry in the US. Union leaders and organizations, with rare exception, over the last fifty years, have let internal politics, self interest, croynism, nepotism, corruption, ego, ineptitude, and arrogance stand in the place of principled and professional leadership. Those who would argue please tell me how our great union construction industry lost 80+% of its market if not for these grave ommissions of responsibility. Union democracy thus far has not lived up to its potential as a political system rarely puts those outside it before those inside it. Union democracy needs to re-invent itself. Structural changes for unions that want to be environmentally / market adaptive are an absolute neccessity. Union members need to make thier leaders accountable and union member must be accountable as well. The changes going on in labor (at least in the many construction unions) related to this are profound and overdue. From the very top to the field the idea of goal driven, accountable, high performing unions is being promoted. The new Gen X Leaders are a force that will truly transform the union landscape.
To this end, I offer neither rhetoric nor the promotion of "business unionism". I promote organizational professionalism. I promote resuIts driven management. How about simply no more bullshitting of labor and management with each other or the union members? Dire market losses have been shrugged off with lame excuses. Union members pay dues; why would they not want to see modern effective business principles and clear cut results govern the multi-million dollar organizations they are seeking to have serve them? In earnest I ask for realistic suggestions and cogent strategy. What worked then will not now. Wishing for the good old days when you are on death's door is neither logical nor helpful. In this last several years I have had the remarkable priviledge to speak to over 100,000 rank and file members as well as most of the leadership on both union contractor and union side. Everyone knows that something has to change. Cooperation is not a buzz word or a sell out. It is a lifeline. Neither labor nor the union affiliated businesses in the US are going anywhere without each other. And those that thought they could litter the landscape of the auto, airline, manufacturing and other industries that were too stupid to look up from thier conflicts to see thier competition.
Two million union workers and families hang in the balance. If not going to the edge of our tolerance for discomforting change what else can you suggest? I know for sure I don't have the neccessary strategic answers for all our challenges, but I do know that proven business principles are not automatically at odds with effective and ethical representation of labor. I will take all criticiscm worthy and I have earned my share to be sure. But guys, when the house is on fire, yelling at the firemen is kind of dumb.
Also in this last two years I have published a book, Survival of the Fittest. (Amazon or www.breslin.biz) It is a call to action and accountability for rank and file members. Not really. Just reminding people that if you want the rewards you have to create the value. Work ethic. Values. Personal responsiblity. Leadership. No more union entitlement mentality. I have been asked to do similar books for other union industries; medical, shipping, retail and similar. I welcome any readers of this thread to provide feedback on its content or relevance in your industries.
Lastly I will say that I am very optomistic about the future of union construction. The degree of professionalism and commitment is rising. The leadership is changing. The resources are already there. I hope to see that my contribution matters and hope that those of you who are interested move to commitment and action as well.
Mark Breslin