IAM Starts YouTube-based News Network
Using YouTube's free channel feature, a union can set up their own MySpace-like page full of videos, giving any organization the power to cheaply distribute their collection of videos. The IAM has capitalized on this feature and has set up the Machinists News Network.
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- Steve Dondley's blog
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old wine in new bottles?
This is a great tool, and others should adopt it, but could the images on the page be any more boring? Almost entirely old white guys in suits. Odd because the content is a bit more diverse.
Also, this seems to me to be old school brochureware -- the IAM leadership broadcasting its policies and views to the members, like the traditional union magazine, but with video. Nothing wrong with that per se, but it is so much less than what is now possible. Will the IAM include member-created content (assuming there is any)?
For contrast, see the SEIU YouTube TV show "SEIU Says" with host Joanna Misnik. Not an independent rank-and-file vehicle, not member created content (except for the phone calls) but more give and take, more lively. Better format. Great host. http://www.youtube.com/watch?v=jnwebyaVqOY
Good find
Thanks for passing that along. That is a much livelier format. It also demonstrates how unions can use their position as power brokers and use their clout to generate news, in this case interviews with prominent politicians.